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AVIORADAR - Croatian aviation website

Airlines sell food and drink in supermarkets and webshops

Written by Ivo Gračanin.

Photo: © British Airways
Photo: © British Airways

 

With the arrival of the pandemic, drastic reduction in passenger traffic, and of course the consequent revenue, airlines are trying to find at least a little extra source of revenue outside their core business. They come up with a variety of ideas, but certainly selling food and drinks sounds pretty interesting. We bring you two examples of very famous airlines from Europe that decided to make such a move.

 

British Airways – First Class food on your table

Travellers who are missing the skies and want to experience the culinary delights of first class dining can do so from their home thanks to a new partnership between British Airways, Feast Box and DO & CO.

The airline has teamed up with its premium catering partner DO & CO, and Feast Box, a provider of internationally inspired recipe boxes, to create a limited-edition cook-at-home meal kit that mirrors British Airways’ First cabin dining experience.

Each meal kit includes a four-course menu inspired by the luxurious food served in British Airways’ First cabin. Customers can choose vegetarian, fish and meat dishes in their kit. They will receive the full ingredients – as used in the First cabin - to cook the meal at home, along with a recipe sheet and an information card in the form of a passport.

The meal kits can be ordered to be delivered direct to a customer’s door. Each meal kit will cost from £80 and serve two people.

The food is sourced, where seasonality allows, from the UK and Ireland including smoked salmon from Loch Fyne in Scotland and beef cheeks from heritage UK breeds.

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Photo: © British Airways

 

 

Finnair – Blueberry juice

Finnair is bringing its famous signature blueberry juice drink to travel-thirsty grounded customers by making it available to buy in supermarkets across Finland.

Popular blueberry juice drink can be bought in a selection of over 300 K-group grocery stores in Finland. Finnish cuisine is known worldwide for its use of tasty wild berries, and Finnair introduced blueberry juice as its signature drink in 2014. Since then, a staggering up to one million litres of blueberry juice have been served on board Finnair flights every single year.

Blueberry has recently been branded as a super-food, but for Finns it has always been a natural part of Finnish cuisine, as it grows wild in the forests all over Finland.

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Photo: © Finnair